THE WHOLE STUDIO
Films I shoot.
AI products I design.
I’m Phelim Tong, a director of photography and video producer in London. I also design AI products and make films with generative AI.
AI products.
Since May 2026 I’ve designed my own AI products, and I use them every day. I decide what each one does and design every screen, and AI coding agents (Claude Code and OpenAI Codex) write the code. I test every release myself.
I replaced Spotify with a music app I designed.
A night, in fragments.
A short film about intimacy and London nightlife. I was the director of photography, and I built its look from the light and the colour of the city after dark.
Director Hanna Sarsa · Executive producer Tilen Terzan · Director of photography Phelim Tong
2025A different kind of performance.
A performance-led music video for the singer Eva, built around her voice. I shot it, along with many of her social shorts.
Shoot my music video2025Keep watching.
The rest of the collection.
Make a film with me8 filmsStill. Moving.
Portraits and performance in front of my lens. I shoot headshots, portraits, events and products, in a studio or on location, lit with my own kit.
14 framesOne person. An open mind.
I’m Phelim Tong, a director of photography and video producer based in London. I’ve shot short films, music videos, social series and headshots, and since 2026 I’ve also designed AI products that I use every day. I studied business before film, with a Global Masters in Management from LSE and a First from Bath, which is why I care about what a piece of work is for as much as how it looks.
London, UKHave something in mind?
A shoot, an edit, a photoshoot or an AI idea, tell me about it. I reply to every message.
Email meA look through the lens.
A first look at my moving-image work, from short films to music videos.
A good question travels.
A TikTok street-interview series I co-created and co-hosted. It reached 40,000 followers in about four months, and the best video got 1.4 million views.
1.4M views · Our most watched video
Watch it on TikTok Explore on TikTok